The Project Brief That Gets You a Better Website
Most website projects go wrong before a line of code. Six questions that make any agency quote sharper — including ours.
A website project's success is largely decided in the brief. Not because agencies need paperwork, but because vague goals produce vague work. Answer these six questions and any competent partner — us included — will quote you more accurately and deliver something measurably closer to what you need.
- Who exactly is this site for, and what single action matters most per audience?
- What does success look like in numbers, measured how, by when?
- Which three competitor sites do you admire, and specifically why?
- What content exists today — and who owns producing what is missing?
- What must integrate: payments, CRM, booking, ERP?
- What is realistically budgeted for build and for the first year of care?
Why this works
Each question forces a decision that would otherwise resurface mid-project as a change request. Audiences decide information architecture. Success metrics decide analytics setup. Content ownership decides timelines more than code ever does. Integration lists decide platform choice.
The best briefs are uncomfortable: they commit to numbers, owners and dates.
Bring answers — even rough ones — to your first meeting with us and we will show you exactly how they shape scope, schedule and price. That transparency is deliberate: it is how we would want to be sold to.