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Grow — practice 02

SEM & Paid Search

Google Ads managed like an investment portfolio.

Keyword research, tight ad groups, honest landing pages and relentless bid hygiene. We report spend, return and next actions — including when a channel stops being worth it.

What you get

  1. 01

    Account audit and restructure

  2. 02

    Keyword and audience research

  3. 03

    Ad copywriting and creative testing

  4. 04

    Bid and budget management

  5. 05

    Conversion tracking done correctly

Step 1

Scope

A short discovery cycle produces a fixed scope, timeline and price. No open-ended retainers by default.

Step 2

Execute

Work happens in reviewable increments on staging — you always know where things stand.

Step 3

Measure & hand over

Outcomes are reported against the agreed metrics, then everything is handed to you with documentation.

Common questions

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